Brand review · Draft 01 · A VOP Global company
The V.B.O.S.S. identity, up for review
Video Business Optimization Success Systems — a marketing and lead-generation platform built to feel institutional, not startup. Below is the full identity: the mark, the lockups, the palette and the rules that hold it together. Read it, then leave feedback at the bottom.
Dark ground
Light ground
01
The logo system
02 — Corporate Endorsed
600 × 170 · transparent03 — Compact Sidebar
300 × 60 · transparent04 — Monochrome Gold
600 × 140 · for light backgrounds05 — Monochrome Black
600 × 140 · print & trademark filing06 — Device Mark
512 × 512 · gold on transparent07 — App Icon
512 × 512 · black tile, gold inner border08 — Favicon
64 × 64 · simplified device02
Palette
Void Black
#000000
Primary ground
Antique Gold
#C9A227
Mark & accent
Bright Gold
#E3C567
Highlight only
Platinum
#F2F2F2
Wordmark & copy
03
Typography
Wordmark · Archivo Black
V.B.O.S.S.
Tight, heavy, unornamented. Used only for the wordmark and headlines.
Support · Oswald
Video Business Optimization Success Systems
Wide letterspacing for descriptors, labels and body copy.
04
Usage rules
- DoKeep clear space of one device width on every side.
- DoUse gold on black, or black on light grounds only.
- DoScale the full lockup proportionally — never the parts.
- Don'tNo gradients, shadows, glows or outlines on the mark.
- Don'tDo not re-set the wordmark in another typeface.
- Don'tDo not place the lockup over busy photography.
05
Leave feedback
Tell me what lands and what doesn't — the mark, the wordmark, the weight of the gold, how it reads at small sizes. Your note opens in your email client.